What happens when you combine the idea of a concept album with the localized interactive innovation of trackdropper? Bluebrain's new album, The National Mall.
Bluebrain has come up with a really neat concept album about the national mall in Washington, that can ONLY be listened to when you're at the national mall. In fact, each song has a specific location around the mall, and you have to physically go there with an iphone to be able to listen to the songs:
"'The National Mall’ works by tracking a users location via the iPhones built-in GPS capabilities. Hundreds of zones within the Mall are tagged and alter the sound based on where the listener is located in proximity to them. Zones overlap and interact in dynamic ways that, while far from random, will yield a unique experience with each listen. The proprietary design that is the engine behind the app will stay hidden from view as the melodies, rhythms, instrumentation and pace of the music vary based on the listeners’ chosen path. ‘The National Mall’ is an ambitious project that will allow users to listen to and interact with a work of music in a way that’s never been possible before."
The part that really excites me are the overlapping zones - it will be really neat to see what they've done.
Awesome!! I would probably combine it with a regular downloadable release, but the idea is definitely something that pushes interactivity to a new level.
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