Interactive, Web-based Music Video for 3 Dreams of Black

Remember the Arcade Fire Google Chrome Video that I talked about a few months ago? It utilized the new HTML 5 standard and combined it with google maps - to create a personalized music video based on your location. Very neat stuff.

Today's post is something that further pushes the envelope with "web-based" music videos...and it's really awesome (it's brought together by Chris Milk, the same people who did the Arcade Fire vid).

"3 Dreams of Black" is a track from the concept album "ROME" by Danger Mouse and Daniele Luppi. The album features Norah Jones and Jack White and will be released some time in the near future. In the mean time, they've released a really neat promo video that is designed specifically for viewing through a web browser. In fact, much like the Arcade Fire video, you can ONLY watch it online, using google chrome. But boy is it cool.

It's so interactive that it feels like a video game - you can change the view point, and guide the animals as they morph and interact with the environment. In fact in many ways it's closer to a video game, because many of the elements are rendered live (if you don't know what that means, it just means your computer is actually creating each frame, instead of just playing each frame).

What's more, you can also create your own animals/creatures to appear - and some of them will even automatically appear in other people's viewing experience. It's not just interactive, it also connects viewers to each other!

See the actual video at www.ro.me

See the behind the scenes video here:


What do you think?

CD case/Circuit Board/Instrument

This is really neat...again, like many others like this, it is extremely gimmicky - but the gimmick is so cool that I would buy it.

Check it out - it's CD case that is also an instrument/circuit board that you can play!



While I suspect that this is expensive to make and difficult to create, I think it would be fairly easy to do a non-electric instrument - say, an integrated kazoo - and it would instantly add value to the fan.

Would you buy something like this, just because it's cool?

world's first location aware album

 What happens when you combine the idea of a concept album with the localized interactive innovation of trackdropper? Bluebrain's new album, The National Mall.

Bluebrain has come up with a really neat concept album about the national mall in Washington, that can ONLY be listened to when you're at the national mall. In fact, each song has a specific location around the mall, and you have to physically go there with an iphone to be able to listen to the songs:

"'The National Mall’ works by tracking a users location via the iPhones built-in GPS capabilities. Hundreds of zones within the Mall are tagged and alter the sound based on where the listener is located in proximity to them. Zones overlap and interact in dynamic ways that, while far from random, will yield a unique experience with each listen. The proprietary design that is the engine behind the app will stay hidden from view as the melodies, rhythms, instrumentation and pace of the music vary based on the listeners’ chosen path. ‘The National Mall’ is an ambitious project that will allow users to listen to and interact with a work of music in a way that’s never been possible before."

The part that really excites me are the overlapping zones - it will be really neat to see what they've done.

Awesome!! I would probably combine it with a regular downloadable release, but the idea is definitely something that pushes interactivity to a new level.